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ASSET
Stands for Automotive Student Service Educational Training

A Program Sponsored by Ford Motor Company

Good Technicians Are Hard to Find. They're Developed in the Ford ASSET Program

Ford ASSET stands for the Automotive Student Service Educational Training Program. It is an alliance among Ford Motor Company, your Ford and Lincoln Mercury dealers and local participating community colleges. This program allows highly motivated people to get started on a career as a Quality Care technician. It's also one way your dealer helps ensure that the best and the brightest people are working on your vehicle. Through the ASSET Program, local dealers handpick the students and oversee their education and training. So that by the time they graduate, the students know your vehicle inside and out.

The ASSET program allows technical and vocational students to get on-the-job training at a sponsoring Ford or Lincoln Mercury dealership while earning an Associates Degree in Automotive Technology at a local, participating community college. After graduation, students are likely to be hired for a full-time job at one of the 5,000+ Ford or Lincoln Mercury dealerships, to the tune of a 99% success rate. In fact, in 1996, 600 students, nationwide, graduated from the ASSET program and 594 of them are working full time in Ford and Lincoln Mercury dealerships! It's a fairly demanding course, but there's plenty of benefits to make it worth your while. You'll be getting not only in-class instruction from trained instructors, but also hands-on experience at a Ford or Lincoln Mercury dealership, and earning money while you're getting your Associates Degree.

Anyone who is a high school graduate and interested in the technical side of vehicles is eligible. Vehicle enthusiasts and high school Auto Shop students are typical candidates. While most students find out about the program through their high schools, eligibility is not limited to current or recent high school graduates.

How the Program Works

ASSET is a 2-year program divided into two parts. Nine to 12 weeks of classroom instruction are alternated with 9-12 weeks of paid co-op work experience at a sponsoring Ford or Lincoln Mercury dealership. Upon completing the ASSET program, every participant is equipped with the basic skills and experience to be a successful service technician.

You and the Dealer

Sponsoring Ford and Lincoln Mercury dealers play a vital role in ASSET. Each dealer:
  • Interviews and selects prospective students
  • Appoints an in-dealership coordinator to help the school ASSET coordinator plan and monitor the cooperative work experience
  • Provides the work experience that reinforces your most recent classroom instruction
  • Pays you for working at the dealership
  • Supplies you with uniforms (in keeping with dealership policy)

Dealer Benefits

No initial investment
  • Improved Fix-It-Right-the-First-Time capability
  • Less dealership training (downtime) for technicians in the future
  • A continuous source for recruiting educated technicians

Related Programs

Are You One of America's Best?

Find out if you're one of America's best student automotive technicians by being entered in the Student Auto Skills National Quality Care Challenge. It's a nationwide competition for 12th graders sponsored by Ford and AAA. It features written exams and "hands-on" diagnosis and repair. Have your instructor call (407) 444-8378 for an application.

Study "Real-World" Manufacturing in High School

The Ford Academy of Manufacturing Sciences (FAMS) offers you an opportunity to learn science, math, technology and communication skills in real-world manufacturing situations. FAMS consists of reality-based courses taken in grades 9-12 plus a summer internship at a local business. High school faculty members can contact FAMS by calling 1-800-799-FAMS.
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